Thursday 20 October 2011

Stockholm hotel offers room exclusively for bloggers

Blogger’s Inn is the next step in the Nordic hotel chain, Scandic’s, effort to raise the living standard in their hotels. With the help of Frida Ramstedt, who runs the design blog, Scandic has developed a ”Blogger’s Inn” room at the new lifestyle hotel Scandic Grand Central in Stockholm, Sweden.

Bloggers and entrepreneurs who have job related errands in Stockholm may apply to live cost-free in the concept room being tested at Scandic Grand Central. Frida Ramstedt of Trendenser, a highly acclaimed blog based out of Sweden, has been a part of the development and thought process since the beginning, helping Scandic develop a market research survey and plan for outfitting the room.

The room’s amenities and fixings, carefully tailored to the needs and desires of digital entrepreneurs, reflect the results of a thorough market survey. Scandic circulated a survey of questions regarding hotel habits and demands among 200 of Sweden’s most influential bloggers in the following categories: fashion, family/mother/father, design/interiors/photo, lifestyle, music/film/literature/computer games, food/drink, PR/advertising/social media and sports/hobbies.

A survey showed that approximately 6 of 10 bloggers (56%) stay in a hotel when they visit Stockholm. 7 of 10 of the questioned bloggers (70.1%) have been forced to turn down invitations to blog events, press days or trade shows in Stockholm due to the high cost of lodging. The bloggers’ most important tools during travel are their laptops, digital cameras, chargers and USB-cords. Only 15.2% travel with an iPad/e-book reader. However, 82% of the questioned bloggers would use an iPad/e-book reader if it were available in the hotel room.

The hotel’s acoustic bar has every chance of becoming Stockholm’s best cocktail bar, with live performances several times a week. If you enjoy people watching, this is the place to be!

For more information, please contact:

About is a daily website dedicated to home and interior design run by the
Swedish editor Frida Ramstedt. Launched in September 2005, Trendenser features
store and product reviews, trend forecasting, design hotels, travelling-, city- and gift
guides, DIY projects, recipes, and personal reports from different interior design events
in Scandinavia. In addition Trendenser also covers international design trends from
furniture fairs around the world. The site/blog is updated frequently (with an average of
2-3 posts a day) and attracts a core group of devoted readers who are interested in
interior design. Trendenser's audience stops by on a regular basis to check out the
latest news, reviews and recommendations for products and services. The site/blog
currently has 40.000-46.000 readers each week, mainly women between the age of 25-


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